LIFE ENRICHMENT COORDINATOR
Job Description
Job DescriptionDescription:
POSITION:Life Enrichment Specialist
REPORTS TO: Director of Marketing
LOCATION: Wisconsin (Hybrid)
JOB SUMMARY:
The Life Enrichment Specialist provides leadership and support to the life enrichment and activities programs across 10–12 assisted living and memory care communities for Frontida Management Group. This role is responsible for the development, implementation, and oversight of engagement programs that reflect Frontida’s values, meet compliance standards, and foster a meaningful quality of life for residents.
The Life Enrichment Specialist will create systems for program delivery, train local teams, measure participation, ensure program integrity, and collaborate with Marketing to promote services internally and externally. With a strong foundation in elevated customer service, this individual develops programming frameworks that prioritize resident satisfaction, team member fulfillment, operational excellence, profitability, and regulatory compliance.
Through collaboration with community teams, the Life Enrichment Specialist ensures programs are tailored to meet residents' diverse needs and preferences while fostering engagement, well-being, and community connection.
Requirements:
QUALIFICATIONS:
Must have a strong history of promoting resident-centered engagement and actively demonstrating Frontida’s core values. This role requires the ability to work independently and across multiple communities, prioritize tasks, lead by example, and coach others. Strong communication, organizational, and project management skills are essential. Experience in Independent Living, Assisted Living, and Memory Care programming is required. The candidate must be able to travel as needed throughout Wisconsin.
•Bachelor’s degree in hospitality, senior living, or a related field preferred.
•Proven experience of at least 3–5 years in Life Enrichment management, preferably in senior living.
•Deep knowledge of the senior living industry, including current trends, challenges, and best practices.
•Strong understanding of elevated service standards and their application within a senior living environment.
•Exceptional strategic thinking and problem-solving skills with the ability to envision and implement innovative solutions.
•Excellent interpersonal and communication skills, with the ability to collaborate effectively across all levels of the organization.
•Strong leadership abilities and the capacity to inspire and motivate teams to achieve exceptional results.
•Proven track record of successfully managing and delivering multiple projects simultaneously.
•Proficiency in Microsoft Office Suite and hospitality or CRM software.
•Willingness to travel as required to visit different communities and attend industry conferences.
•Communicates effectively in both written and verbal form.
The Life Enrichment Specialist is expected to be demonstrating competency and pursuing proficiency in the following areas:
1) Job Skills and Knowledge
2) Planning and Organization
3) Financial Stewardship
4) Training and Development
5) Problem Solving and Decision Making
6) Communication
7) Courageous Leadership and Management
8) Independent Leadership Skills
9) Teamwork
10) Resident Service and Satisfaction
11) Compliance and Safety
BENEFITS:
•Competitive pay: $75,000 - $85,000/Yr Depending on experience
•Healthcare Benefits including Vision & Dental
•401k
•Rewards and Bonus Opportunities
•Continuous Training and Growth Opportunities
ADDITIONAL DUTIES:
Program Oversight & Development
•Lead seasonal program rollouts and support community-wide campaigns.
•Ensure activity calendars and programming support resident wellness across InTouchLink.
•Build and distribute resource materials and planning guides.
•Partner with Culinary, Life Enrichment, Sales and Marketing plus Clinical for interdisciplinary programming.
Marketing & Promotion
•Represent Frontida at events, tours, and industry functions, promoting our life enrichment philosophy and offerings.•Collaborate closely with the Director of Marketing to design and promote monthly, seasonal, and themed engagement programs across digital, print, and social media platforms.•Integrate life enrichment initiatives into Frontida’s occupancy growth strategy through story-driven campaigns and consistent, brand-aligned messaging.•Produce and distribute activity calendars, event recaps, and resident stories to support sales tours, newsletters, and online platforms using Welcome Home CRM and InTouch Link.•Partner with Executive Directors and Sales teams strategically use programs and events to generate leads, boost referrals, and convert prospects.•Contribute to internal marketing tools by sharing participation metrics, best practices, and resident testimonials that enhance our brand and reputation.•Serve as an ambassador for Frontida’s engagement culture both within the organization and in the greater community.
Metrics & Reporting
•Establish and maintain participation benchmarks using InTouch Link.
•Collect and report on outcomes and performance.
•Drive improvements using insights and feedback.
In addition to these duties, the Life Enrichment Specialist is expected to actively uphold Frontida’s values in all activities:
•Tell the Truth
•Work Hard
•Follow the Rules
•Love Others
•Have Fun